We provide the support that helps de-risk ideas, accelerate impact, empower people, and deliver change.


Folly specializes in working with enterprise founders and organizational leaders seeking to transform themselves & their company.



We create organizational change at scale - helping you codify your company DNA and integrate it into all aspects of your organization. We use behavioral experimentation and system design to enable change that is empowering and creates rapid results.


We help invent new products, businesses and services - using lean startup experimentation to de-risk bigger, bolder solutions and accelerate them to market. More importantly, we help you create a culture of experimentation & agility - not a department or position.


We help you activate an inspiring vision and portfolio for growth - creating alignment to the company culture and focus for translating the vision into action.

On-Demand Advising

In addition to our engagement products, we offer a monthly subscription to serve as your trusted counsel. This subscription gets you unlimited calls and emails, and a monthly working session to address your top priorities. No clock counting, no time limits. Just dedicated, impartial, and impactful advice to keep the wind sailing. Requires a six-month minimum commitment to start.



 We believe in transparent pricing.

We recognize the investment you’re making in yourselves and your company, and we work hard to ensure the value created from our time together is realized and lasting. Before starting any engagement, we give you a clear price upfront. Our flat-fee engagement model enables:

  • Complete transparency and cost-certainty for clients.

  • Aligned incentives to get the job done.

  • A better working relationship with the mystery of billing removed.



 Are you ready to unlock your company’s potential?